docs: add evaluating traces notebook (#4521)

* Create docs convert makefile

* Fixed makefile

* Run makefile on eval and tracing quickstarts

* Update hyperlinks

* Add evaluating phoenix traces docs page

* style fixes

* Style fixes

* Wording fixes from pr comments

Co-authored-by: Mikyo King <mikyo@arize.com>

* Addressing pr comments

* Update docs file via make

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Co-authored-by: Mikyo King <mikyo@arize.com>